Another research from McKinsey about the importance of DTC (Direct-To-Consumer) ๐
The research focuses on appliances e-commerce, but the questions it draws valid for the entire online & offline retail sector:
ยทย ย ย ย ย ย ย What does the aspirational omnichannel journey look like? How might offline retail and omnichannel play complementary roles in the consumer journey?
ยทย ย ย ย ย ย ย How can DTC economics be optimized and integrated across channelsโincluding post-purchase installation, services, and maintenanceโrather than operate in silos?
ยทย ย ย ย ย ย ย What are the key points of differentiation between channels? What services and offerings could be made available on the DTC website besides sales-side commerceโsuch as configure-to-order, customization, and trade-in?
ยทย ย ย ย ย ย ย How does the DTC website leverage traffic from other content websites (seeding on YouTube, Instagram, professional review websites, online communities)?
ยทย ย ย ย ย ย ย How can the DTC website experience itself be a positive differentiator (for example, through live commerce or video)?
